At Bulleit, we are on a mission to support pioneers and communities pushing the frontier forward and shaping the world of tomorrow. As such, we have created The Bulleit Frontier Fund*, and are announcing the launch of the fund with an initial donation of $250,000 to support the North American hospitality industry. As a start, the Bulleit Frontier Fund will make donations to organizations such as the United States Bartenders Guild, Another Round, Another Rally and Southern Smoke.

• Bulleit Bartender Fund Commercial
• Bulleit Bartender Commercial 2020
• Bulleit Bourbon Bartender Commercial

Our initial focus of supporting the bar and restaurant industry, recognizes that they are facing an uncharted world in which, what, where and how people drink is fundamentally being reinvented, and with many facing extreme uncertainty, thousands of bartenders have nowhere to use their skills. Bartenders and our friends in the hospitality industry have always welcomed us into their bars and restaurants with open arms. Now, they need our support more than ever.

Watch our “Skills” TV commercial starring real bartenders. It’s our honor to give back to the communities that have given us so much. The Bulleit Frontier Fund is making a commitment to help bartenders keep doing what they do best. Let’s keep our bartenders pouring. Bulleit Frontier Works is a series of local and national collaborations with modern creators that are pushing boundaries on the cultural frontier. In its latest collaboration, Bulleit Frontier Whiskey has partnered with two South Florida artists, Jason Skeldon and Elidea, to create a limited-edition Art in a Bottle Collection available exclusively through Saatchi Art. Diageo-owned Bulleit Bourbon has unveiled the US$250,000 Bulleit Frontier Fund to support the hospitality industry and help develop new revenue streams for struggling bartenders. Saatchi Art is pleased to offer the sculpture, 'Bulleit Art in a Bottle: 'Monkey Bartender',' by Bulleit Frontier Whiskey, sold and originally listed for $1,600 USD. Original Sculpture: Acrylic.

Bulleit Bourbon is a brand of Kentuckystraightbourbon whiskey produced at the Bulleit Distillery in Lebanon, Kentucky and the Bulleit Distillery in Shelbyville, Kentucky, for the Diageo beverage conglomerate. It is characterized by a high rye content for a bourbon (at approximately 28% of the mash bill) and being aged at least six years.^[1] It is bottled at 45% abv (90 proof) for the US, Canadian, British, Dutch and Mexican markets. For Australian and Danish markets, it is bottled at 40% abv. It is also sold in Germany,^[2] Norway^[3] and Sweden.^[4]

In the U.S. and other markets, Bulleit also offers a rye whiskey.

History[edit]

According to Tom Bulleit, son of a preacher, great-great-grandson of original creator Augustus Bulleit and developer of the modern brand, the first batch of Bulleit bourbon was made around 1830. Augustus continued to produce it up until his death in 1860.^[5] The current recipe is substantially different from the whiskey produced by Augustus Bulleit, which used a mash bill of about two-thirds rye and one-third corn (which would make it a rye whiskey today, not a bourbon).^[5]

Tom Bulleit began distilling his version in 1987,^[2] characterized by a high rye content and relatively lengthy aging. He maintains that most phenol^[1] is filtered out.^[5]

Seagram bought the Bulleit brand in 1997 and began distilling it in Lawrenceburg, Kentucky.^[6]

The brand was widely introduced to US markets in 1999, and to Australia, UK and Germany in 2000.^[2][7]

Diageo acquired various Seagram's assets, including the Bulleit brand, which was then produced by its subsidiary Kirin Brewing Company at the same Lawrenceburg plant, then known as the Four Roses distillery.

On March 14, 2017, Diageo opened a new Bulleit distillery. The 300-acre (120 ha) $115 million facility is located just east of Shelbyville in Shelby County, Kentucky. It is designed to eventually operate at a peak capacity of 1.8 million proof gallons^[8] annually.^[9]

In June 2019, Bulleit opened its visitors' center at its Shelbyville distillery in Kentucky. The Visitor Experience includes guided tours, a cocktail bar and an opportunity for visitors 21 years or older to design a customized Bulleit label to apply to their own bottles.^[10]

Bulleit family dispute[edit]

Tom Bulleit's daughter Hollis left her position at Diageo in 2017 after 10 years,^[11] claiming she was being pushed out because of being a lesbian. A spokesperson from Diageo denies the claim.^[12]

Products[edit]

The current Bulleit bourbon whiskey mash bill contains 68% corn (maize), 28% rye, and 4% malted barley.^[5] It is bottled at 45% ABV.^[13]

Bulleit Bourbon Barrel Strength is a blend of barrels which are 5 to 8 years old. As it is being bottled straight from the barrel the proof varies by batch, ranging from 118-125 (59 to 62.5 ABV).

Bulleit Bourbon 10 Year is the only age dated Bulleit whiskey. It is bottled at 91.2 U.S. proof and has the same mash bill as the original Bulleit Bourbon. It won a Double Gold Medal at the 2013 San Francisco World Spirits Competition.^[14]

Bulleit rye whiskey, introduced in March 2011, has a mash bill of 95% rye and 5% malted barley.^[15][13][16] It is produced in Lawrenceburg, Indiana at MGP Indiana^[17] and bottled at 45% abv.^[13]

In Australia and the UK[edit]

Starting in 2008, Bulleit bourbon sold on the UK market is bottled at 40% alcohol by volume, which is re-exported to the Australia market. A 45% ABV version was introduced to the UK market in late 2014, under the label 'Bulleit Frontier Whiskey'.

Reviews[edit]

Bulleit Bartender Fund Commercial

Proof66.com, a review aggregator for spirits, rates Bulleit bourbon in the top 10th percentile of the world's best whiskeys. The Bulleit Rye Whiskey is also rated a 'Top Tier Whiskey'.^[18][19] Proof66.com rates Bulleit Bourbon 10 Year as a 'Tier 1' spirit with an overall rating of 551/904.^[20]

Bulleit Bourbon 10 Year received a gold medal in the Small Batch Bourbon up to 10 yrs category at the 2013 San Francisco World Spirits Competition.^[21]

Food critic Morgan Murphy said 'This amber beauty, with its notes of spice, rye, and cedar, packs a stronger bite than its sweet aroma would imply.'^[22]

References[edit]

Bulleit Bartender Commercial 2020

1. ^ ^abBulleit Bourbon: The Most American of Spirits, Miller, accessed on 8 September 2007
2. ^ ^abcDiaego - Our brands - Whisk(e)y - Bulleit bourbonArchived February 16, 2011, at the Wayback Machine, accessed on 8 February 2011.
3. ^Bulleit Kentucky Straight Bourbon, Vinmonopolet (in Norwegian).
4. ^Bulleit Bourbon and Systembolaget, March 13, 2009.
5. ^ ^abcdA Bourbon Tasting with Tom Bulleit, Sctoch Hobbyist's Blog, February 4, 2010.
6. ^Bulleit Bourbon and Evan Williams Single Barrel Bourbon from Alcoholreviews.com, accessed on 8 September 2007
7. ^About Bulleit BourbonArchived July 23, 2015, at the Wayback Machine, accessed on 22 July 2015
8. ^https://www.ttb.gov/forms_tutorials/f511040/faq_instructions.html
9. ^Havens, Sara (March 14, 2017). 'Tom Bulleit celebrates birthday and two anniversaries by opening Bulleit Distilling Co. in Shelby County'. Insider Louisville. Retrieved 19 March 2017.
10. ^AP. 'Bulleit opens visitors' center at Shelbyville distillery'. www.wkyt.com. Retrieved 2019-07-19.
11. ^Thompson, Shea Davidson (2019-10-28). 'Bulleit Legacy On The Line'. The Bourbon Review. Retrieved 2021-03-29.
12. ^Robertson, Michelle; SFGATE (2017-08-02). 'Bulleit Bourbon maker responds to Hollis Bulleit's claims of discrimination'. SFGate. Retrieved 2019-06-09.
13. ^ ^abcBulleit Whiskey Expands Through Introduction of Bulleit Rye, Diageo press release, PR Newswire, March 21, 2011.
14. ^'Results Archive -- San Francisco World Spirits Competition'. Retrieved 30 January 2019.
15. ^The Distinction^{[permanent dead link]}, official website.
16. ^Austin Hartman, Booze Review: Bulleit 95 Rye, Greenpoint Gazette, March 27, 2011.
17. ^Felten, Eric. 'Your 'Craft' Whiskey Is Probably From a Factory Distillery in Indiana'. The Daily Beast. Retrieved 15 September 2017.
18. ^'Proof66.com awards summary page for Bulleit Bourbon'. Retrieved 2012-10-23.
19. ^'Proof66.com awards summary page for Bulleit Rye Whiskey'. Retrieved 2012-10-23.
20. ^'Bulleit 10yr Frontier Whiskey Bourbon'. Retrieved 2013-11-10.
21. ^'Archived copy'(PDF). Archived from the original(PDF) on 2013-10-07. Retrieved 2013-11-11.CS1 maint: archived copy as title (link)
22. ^Murphy, Morgan; Editors of Southern Living magazine (2014). Southern Living Bourbon & Bacon: The Ultimate Guide to the South's Favorite Foods. Oxmoor House. ISBN978-0848743161.CS1 maint: extra text: authors list (link)

External links[edit]

Bulleit Bourbon Bartender Commercial